Twitter Statistics: 14 Percent of Twitter Users Never See Twitter Ads

That is because they never login to Twitter.com or use the Twitter mobile app. We spotted this today - "Of the 271 million people counted in Twitter's latest tally, 14%, or 37.9 million, never log in directly to Twitter's website or mobile app, the only places where Twitter serves ads. Instead, they connect through hundreds of thousands of third-party applications that the users have given permission to link to Twitter." (Source)

How would Twitter solve for this?