50 Percent: Google Store's Subsidy On The Google Nexus 4

Well this is stunning. The game plan might be to place as many devices as possible in people's hands and make money on ads, we spotted that Google might actually be giving a 384 dollar subsidy on the Nexus 4 smartphone (Source)

Android activation numbers have been growing exponentially for some time now (see: half-a-billion android devices). This could be Google's latest ploy to win the mobile game.