Coupon Statistics: Online Coupons Redeemed The Most

"Although online coupons account for only 1 percent of all coupons distributed, they account for about 10 percent of all coupons redeemed"

We have written about coupon statistics before, spotting the number of coupons redeemed in the US. But this latest data point is interesting, and might force marketers to bring down the expenses on distributing other forms of coupons.

Statistics Source: NYTimes