Daily Deals: 44% Deals Are Run By Merchants Who Have Done It Before

We spotted a statistic that is a great plus for Groupon and all the daily deal sites:

"Based on our Yipit data product, 44% of daily deals run in May were run by businesses who had already run a daily deal. "

We have written about Groupon business model, and how Groupon's IPO has raised tonnes of questions on the same.

Statistics Source: Yipit