Facebook Generates 1 in 4 Pageviews in the US

24.27 percent of all pageviews in the US are generated by Facebook. YouTube is next with 6.39 percent whereas Google contributes just 5.32 percent.

Why are these numbers important? Look at it this way: Larry Ellison predicted this years back:

“You have to take a broader view and realize this is an industry like any other – telecoms, Railroads; they went through consolidation. Why shouldn’t the computer industry be any different? This shouldn’t have been a surprise to anybody but it seemed to be, and a lot of people thought I was nuts when I said these things. And that’s why they are alone as a consolidator.”

Statistics Source: HitWise