If Business Is About Who You Know, What Happens To The Nerd?

It is common knowledge that business is about who you know. And success in business is only about who you know.

The sad part is this: that stacks the cards summarily against the poor nerd. The people he knows generally are his ide and keyboard. What is the nerd to do if he needs to know more people?

We do have tonnes of examples where the nerd goes on to become very successful in business, but the fact is that the nerd picked up people skills along the way, in some cases so well, that he ceases to be a nerd.

If business is about who you know, what happens to the nerd?