In The UK, More Women Own Smartphones Than Men

Make a note of this fact if you are building an app for the UK market: we spotted this stat today, that in the UK, more women now own smartphones, than men. Specifically, smartphones hold 60% of the UK user base, and 58% of smartphone users are female and the remaining 42% are male. (Source)

How do we digest this stat? We can borrow from the article - as habits move mainstream, user demographics will change. The best you can do is to be prepared for size changes.