India E-Commerce Statistics: 80 Percent Of Total Sales Is Just Travel

Tickets, basically. This was not a surprising stat - we always kind of knew that tickets and travel is a big component of e-commerce in India - but the percentage - 80 percent - came as a shocker of sorts. We spotted this stat today, that the Indian E-Commerce market is a total 10 billion dollars a year (no, we do not want to compare it to what TaoBao.com sold in one day in China) - and a whopping 80 percent of that is just travel related - flight, train and bus tickets basically. (Source)

How do we digest this stat? we have written about this before - it is easier to identify painkillers in developing markets than in developed ones.