Los Angeles Times
FRIDAY, OCTOBER 9, 2026
This Culver City startup made shopping into a spectator sport — and billions of dollars
Whatnot, founded in 2019 and now valued at $20 billion, has propelled the rise of live shopping in the U.S.
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Whatnot, founded in 2019 and now valued at $20 billion, has propelled the rise of live shopping in the U.S.
It's in today's paper. How big is it? Four answers, and your first pick has to be right to spot it.