The Facebook E-Commerce Connection: 50% Are Logged In To Facebook

We spotted this today:

"Ecommerce sites should consider how they can personalize their sites using Facebook data, as a new study shows 50% of visitors to ecommerce sites are currently logged in to Facebook. Using Facebook social plugins and Connect integrations, sites can leverage Facebook data to show visitors what friends bought or shared, what products relate to their Likes, and which friends they might want to invite."

Statistics Source: TC