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· LUDIC FALLACY

The Revenue Model Will Take Care Of Itself

When you try to think about revenue models for your concept, here is one shortcut – just focus on improving the efficiencies in any area related to the concept – as long as you make something – something – better than how it was earlier, someone is bound to pay for that efficiency. There are very rare cases you could get this wrong, but in most cases it works. Try to come up with an example of a concept that had improved the efficiency of a process but did not work as a business. There are very few – you might not be able to name one.

Pick a process and build something to make it more efficient. The revenue model will just take care of itself.

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