· Absolute Shockers · TECHNOLOGY
Two Billion: The New Number For App Downloads
We spotted this stat today:
"Google's ads have driven over two billion total app downloads, the company said. And it got there thanks to the universal app campaigns ad tool, which lets developers promote their app across search, YouTube and Google's mobile ad channels. The tool doubled the app installs volume over the past year.
At its developer conference last month, Facebook said its app promotion products have driven two billion plus downloads, too. Facebook is often considered the go-to place to drive app downloads, but Google is now talking more openly about its performance."