Zero Percent: Twitter's Referral Contribution To Black Friday Sales

Well this one is a stunner. The world shopped online this Friday, and folks came from all over the place. Facebook, Twitter, Pinterest you would think. That's right, except that the numbers look a little different - well, way different. Twitter contributed to zero percent of black friday sales. (Source)

Before you ask the obvious question - Facebook referrals contributed to Only 0.68% of Black Friday online sales.